Top 5 Fashion Games Performance in Russia for Q2 2023

In Q2 2023, the top 5 fashion games in Russia demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each game’s trends during this period, based on data from Sensor Tower.

Project Makeover saw a decline in weekly downloads, dropping from 18.7K in late March to 8.3K by the end of June. Weekly revenue fluctuated, peaking at around $4.9K in early April and settling at approximately $3.2K by the end of the quarter. Active users also decreased from 124.2K at the start of the quarter to 100.6K in the final week of June.

Avatar Life - love & bit gacha maintained a relatively stable download rate, with numbers around 9K to 10K per week, peaking at 13.9K in late March. Revenue experienced slight fluctuations, with a notable increase to $2.2K in the last week of June. Active users grew steadily from 93.7K in late March to 109.2K by the end of June.

Love Paradise - Merge Makeover experienced significant growth in downloads, starting at 14.9K in late March and reaching a peak of 58.8K in mid-June. Revenue showed a consistent upward trend, peaking at around $1.3K in mid-June. Active users also saw a substantial increase, rising from 19.4K in late March to 89.9K by the end of June.

Life Makeover, launched in May 2023, showed promising performance with downloads increasing from 4.9K in its first week to 10.7K by mid-June. Weekly revenue peaked at $2.6K in mid-June. Active users grew from 3.3K in the first week to 17K by the end of June.

Pocket Styler: Fashion Stars saw a steady download rate, averaging around 5K per week. Revenue fluctuated, peaking at around $957 in early May and ending at approximately $513 by the end of June. Active users remained relatively stable, hovering around 27K to 34K throughout the quarter.

These insights highlight the varied performance of fashion games in Russia during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.